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Patrón & Grey Goose
Shaken, Stirred, and Designed – Crafting Luxury Experiences for Patrón & Grey Goose
Role:
Graphic Designer
Duration:
1 year
Team:
2 people
For a year and a half, I collaborated with Berlin-based PR agency Rubber Communications, helping them create premium assets for Patrón Tequila and Grey Goose Vodka under the Bacardi Group umbrella. The goal was to bring the brands to life through carefully curated events and experiences, from intimate tastings to high-profile exhibitions.
My work spanned multiple touchpoints, ensuring that every detail—from invitation cards to luxury menus—aligned with the brands' prestige. Beyond just design, I was also involved in overseeing production, handling logistics, and even setting up installations to guarantee a flawless final presentation.
Graphic design
Brand identity
Events
Print design
Exhibition
Production & Management
01
01
01
Invitations That Set the Tone
For each brand event, I designed custom invitation cards in both digital and print formats. These were sent to journalists, influencers, and VIP guests, serving as the first impression of the experience to come. Every detail, from typography to material choices, reinforced the brands' luxurious aesthetic and exclusivity.
Invitations That Set the Tone
For each brand event, I designed custom invitation cards in both digital and print formats. These were sent to journalists, influencers, and VIP guests, serving as the first impression of the experience to come. Every detail, from typography to material choices, reinforced the brands' luxurious aesthetic and exclusivity.
02
Exhibition/Event
02
Exhibition/Event
02
Exhibition/Event
A Día de Muertos Exhibition That Told a Story
One of the most immersive projects I worked on was a window display for Patrón’s Día de Muertos exhibition. Using global brand assets, I curated and designed an impactful visual experience, selecting and retouching photos, arranging text elements, and ensuring a cohesive storytelling approach. Beyond design, I handled print production, tracked deliveries, and personally installed and later uninstalled the exhibition, ensuring that every element was perfectly executed.
A Día de Muertos Exhibition That Told a Story
One of the most immersive projects I worked on was a window display for Patrón’s Día de Muertos exhibition. Using global brand assets, I curated and designed an impactful visual experience, selecting and retouching photos, arranging text elements, and ensuring a cohesive storytelling approach. Beyond design, I handled print production, tracked deliveries, and personally installed and later uninstalled the exhibition, ensuring that every element was perfectly executed.
03
Recipe cards
03
Recipe cards
03
Recipe cards
A Taste of the Brand at Home
To extend the brand experience beyond events, I designed high-end cocktail recipe cards that were sent alongside bottles of Patrón and Grey Goose to journalists. These cards not only featured sophisticated designs but also reflected the craftsmanship behind each drink, reinforcing the brands’ premium status.
A Taste of the Brand at Home
To extend the brand experience beyond events, I designed high-end cocktail recipe cards that were sent alongside bottles of Patrón and Grey Goose to journalists. These cards not only featured sophisticated designs but also reflected the craftsmanship behind each drink, reinforcing the brands’ premium status.
04
Catalogue
04
Catalogue
04
Catalogue
A Winter Holiday Catalogue with a Premium Feel
To highlight Patrón’s range of tequilas during the festive season, I designed a holiday catalogue featuring the different varieties, carefully integrating global brand assets while maintaining a fresh, tailored aesthetic. The challenge was to create a layout that felt luxurious yet informative, guiding potential customers through the collection in an engaging way.
A Winter Holiday Catalogue with a Premium Feel
To highlight Patrón’s range of tequilas during the festive season, I designed a holiday catalogue featuring the different varieties, carefully integrating global brand assets while maintaining a fresh, tailored aesthetic. The challenge was to create a layout that felt luxurious yet informative, guiding potential customers through the collection in an engaging way.
05
Catalogue
05
Catalogue
05
Catalogue
Luxury Menus That Elevate the Experience
For an exclusive Grey Goose tasting event, I created a bespoke menu folder and matching menu cards, incorporating silver embellishments for a touch of elegance. These refined details elevated the overall experience, ensuring that guests felt immersed in the world of high-end spirits from the moment they took their seats.
Luxury Menus That Elevate the Experience
For an exclusive Grey Goose tasting event, I created a bespoke menu folder and matching menu cards, incorporating silver embellishments for a touch of elegance. These refined details elevated the overall experience, ensuring that guests felt immersed in the world of high-end spirits from the moment they took their seats.
Methods
Concept Development
Print Asset Creation
Print Production
Event & Exhibition Planning
Client Feedback Loops
Stakeholder Coordination
Methods
Concept Development
Print Asset Creation
Print Production
Event & Exhibition Planning
Client Feedback Loops
Stakeholder Coordination
Skills
Graphic Design
Event Branding
Luxury Print Design
Curation & Retouching
Exhibition Design & Installation
Project Management & Logistics
Skills
Graphic Design
Event Branding
Luxury Print Design
Curation & Retouching
Exhibition Design & Installation
Project Management & Logistics
Tools
Adobe Illustrator
Adobe Photoshop
Adobe InDesign
Tools
Adobe Illustrator
Adobe Photoshop
Adobe InDesign
Conclusion
This project was a deep dive into the intersection of luxury branding, event marketing, and meticulous design execution. Working with Patrón and Grey Goose required a balance of creativity and precision—translating global brand identities into bespoke experiences for a German audience. From concept to final installation, I ensured that every detail contributed to an immersive, high-end brand experience, proving that great design is not just about aesthetics but about storytelling, exclusivity, and emotional impact.
Conclusion
This project was a deep dive into the intersection of luxury branding, event marketing, and meticulous design execution. Working with Patrón and Grey Goose required a balance of creativity and precision—translating global brand identities into bespoke experiences for a German audience. From concept to final installation, I ensured that every detail contributed to an immersive, high-end brand experience, proving that great design is not just about aesthetics but about storytelling, exclusivity, and emotional impact.
