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Maia Ski & Yoga
A Dual Identity for Movement and Mindfulness in Zermatt, Switzerland
Role:
Brand Designer
Duration:
1 year
Team:
1 Designer (myself)
Sarah Wilcock, a ski and yoga instructor in Zermatt, needed a brand identity that set her apart from traditional ski schools while seamlessly balancing her two offerings. The challenge was to create a visual system that reflected both the dynamic energy of skiing and the mindful flow of yoga—distinct yet cohesive.
Brand design
Visual identity
Logo
Webdesign
01
Visual Identity
01
Visual Identity
01
Visual Identity
I developed a complete visual identity that unites MAIA Ski and MAIA Yoga through a shared design language. The MAIA logo subtly echoes mountain slopes and body curves, avoiding clichés while maintaining an organic feel. A striking color palette differentiates the two branches—icy mint for skiing and warm coral for yoga—while bold black accents create a strong contrast, standing out in a market dominated by ski schools' standard blues. The carefully chosen font pairing (Montserrat + Avenir) ensures flexibility across print and digital applications.
I developed a complete visual identity that unites MAIA Ski and MAIA Yoga through a shared design language. The MAIA logo subtly echoes mountain slopes and body curves, avoiding clichés while maintaining an organic feel. A striking color palette differentiates the two branches—icy mint for skiing and warm coral for yoga—while bold black accents create a strong contrast, standing out in a market dominated by ski schools' standard blues. The carefully chosen font pairing (Montserrat + Avenir) ensures flexibility across print and digital applications.
02
02
02
To bring the brand to life, I designed a suite of print assets, including business cards, flyers, and posters, ensuring consistency across touchpoints. A branded ski outfit extended the identity onto the slopes, reinforcing MAIA’s presence and giving Sarah a recognizable, professional look in the field.
To bring the brand to life, I designed a suite of print assets, including business cards, flyers, and posters, ensuring consistency across touchpoints. A branded ski outfit extended the identity onto the slopes, reinforcing MAIA’s presence and giving Sarah a recognizable, professional look in the field.
03
Webdesign
03
Webdesign
03
Webdesign
I built the MAIA Ski website using Wix, providing a clean, modern platform where potential clients could easily learn about Sarah’s ski services, book lessons, and engage with her brand. The site maintains the identity’s sleek aesthetics while prioritizing usability and clarity.
I built the MAIA Ski website using Wix, providing a clean, modern platform where potential clients could easily learn about Sarah’s ski services, book lessons, and engage with her brand. The site maintains the identity’s sleek aesthetics while prioritizing usability and clarity.
04
Social Media
04
Social Media
04
Social Media
To establish a strong online presence, I designed Instagram assets for both MAIA Ski and MAIA Yoga. This included cover designs, story templates, and a grid concept that visually ties both accounts together while maintaining their individual identities. The structured yet flexible layout in Canva ensures a consistent and engaging feed, helping Sarah connect with her audience through visually compelling storytelling.
To establish a strong online presence, I designed Instagram assets for both MAIA Ski and MAIA Yoga. This included cover designs, story templates, and a grid concept that visually ties both accounts together while maintaining their individual identities. The structured yet flexible layout in Canva ensures a consistent and engaging feed, helping Sarah connect with her audience through visually compelling storytelling.
Methods
Brand Research
Competitive Analysis
Moodboarding
Concept Development
Design System
Methods
Brand Research
Competitive Analysis
Moodboarding
Concept Development
Design System
Skills
Brand Design
Art Direction
Graphic Design
Print Design
Webdesign
Templates
Skills
Brand Design
Art Direction
Graphic Design
Print Design
Webdesign
Templates
Tools
Figma (UI/UX design)
Illustrator (brand assets)
Photoshop (editing)
Canva (templates)
WIX (website)
Tools
Figma (UI/UX design)
Illustrator (brand assets)
Photoshop (editing)
Canva (templates)
WIX (website)
Conclusion
The MAIA Ski & Yoga identity brings together two seemingly contrasting worlds—high-energy skiing and mindful yoga—into a cohesive and flexible brand. In a place like Zermatt, where ski schools dominate the landscape, MAIA stands out with its bold color contrasts and refined aesthetic, offering a personal and independent alternative.
Conclusion
The MAIA Ski & Yoga identity brings together two seemingly contrasting worlds—high-energy skiing and mindful yoga—into a cohesive and flexible brand. In a place like Zermatt, where ski schools dominate the landscape, MAIA stands out with its bold color contrasts and refined aesthetic, offering a personal and independent alternative.
— THE TAKEAWAY
From print materials to the website and social media presence, every element was designed to reflect both the fluidity of yoga and the exhilaration of skiing. This strong yet adaptable identity allows Sarah Wilcock to seamlessly navigate both aspects of her business while making a lasting impression in a competitive market.
— THE TAKEAWAY
From print materials to the website and social media presence, every element was designed to reflect both the fluidity of yoga and the exhilaration of skiing. This strong yet adaptable identity allows Sarah Wilcock to seamlessly navigate both aspects of her business while making a lasting impression in a competitive market.
