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Moon

Your AI Travel Agent for Seamless Business & Leisure Trips

Role:

UX Researcher

Duration:

2 weeks

Team:

4 people

Jump to:

Jump to:

Empathize

>

Define

>

Design principles

>

Architecture & Flows

>

Wireframing

>

Features

>

>

Moon is an AI-powered travel companion that consolidates your bookings, documents, and itinerary in one place. It helps business and leisure travelers plan efficiently, access key information on the go, and get AI-powered recommendations for their trip.

AI-Powered UX

Automation

Travel Tech

Concierge services

Data Organization

Safety

Mobile App Design

Flow optimization

01

Empathize

01

Empathize

01

Empathize

— THE PROBLEM

Travelers struggle with fragmented trip planning—managing different apps, documents, and services across platforms. Business travelers in particular need a single, reliable source of truth to reduce stress and improve efficiency.

— THE PROBLEM

Travelers struggle with fragmented trip planning—managing different apps, documents, and services across platforms. Business travelers in particular need a single, reliable source of truth to reduce stress and improve efficiency.

02

Define

02

Define

02

Define

For this step, we conducted a desk research about the new trends in "bleisure travelling" (mixed travelling habits between business and leisure), as well as 5 interviews and an online survey to understand our user's painpoints and create a persona.


For this step, we conducted a desk research about the new trends in "bleisure travelling" (mixed travelling habits between business and leisure), as well as 5 interviews and an online survey to understand our user's painpoints and create a persona.


03

Design principles

03

Design principles

03

Design principles

Moon’s design is guided by three core principles: transparent, personalised, and situational. We wanted the experience to feel like a capable, travel-savvy friend — responsive, reassuring, and discreet. The tone of voice is warm but concise, offering help without overwhelming. Whether suggesting local tips or surfacing key documents, Moon speaks with intention and empathy, and finds a balance between safety, excitement, and enthusiasm.

Moon’s design is guided by three core principles: transparent, personalised, and situational. We wanted the experience to feel like a capable, travel-savvy friend — responsive, reassuring, and discreet. The tone of voice is warm but concise, offering help without overwhelming. Whether suggesting local tips or surfacing key documents, Moon speaks with intention and empathy, and finds a balance between safety, excitement, and enthusiasm.

04

Architecture & Flows

04

Architecture & Flows

04

Architecture & Flows

We structured the app’s information architecture around the natural rhythm of a trip — from planning and booking to arrival and exploration. User flows were designed to reduce friction, grouping related tasks and minimising cognitive load. Key documents, bookings, and recommendations are surfaced contextually, allowing travellers to stay focused and in control without digging through menus.

We structured the app’s information architecture around the natural rhythm of a trip — from planning and booking to arrival and exploration. User flows were designed to reduce friction, grouping related tasks and minimising cognitive load. Key documents, bookings, and recommendations are surfaced contextually, allowing travellers to stay focused and in control without digging through menus.

05

Wireframing

05

Wireframing

05

Wireframing

Wireframing played a key role in shaping Moon’s experience. We explored low-fidelity prototypes early on to test how users would navigate between trip details, documents, and recommendations without cognitive overload. By mapping out key screens and transitions, we could validate layout decisions and ensure that Moon felt intuitive, responsive, and travel-friendly from the start — even before visual design came in.

Wireframing played a key role in shaping Moon’s experience. We explored low-fidelity prototypes early on to test how users would navigate between trip details, documents, and recommendations without cognitive overload. By mapping out key screens and transitions, we could validate layout decisions and ensure that Moon felt intuitive, responsive, and travel-friendly from the start — even before visual design came in.

06

Conclusion

06

Conclusion

06

Conclusion

— THE SOLUTION

A centralized AI assistant that organizes bookings, generates personalized itineraries, keeps documents secure, and seamlessly integrates with travel services.

— THE SOLUTION

A centralized AI assistant that organizes bookings, generates personalized itineraries, keeps documents secure, and seamlessly integrates with travel services.

Next Steps

The next phase focuses on building a design system to ensure consistency across the app as it scales. From there, we’ll move into interactive prototyping and early code-aligned exploration in Cursor, collaborating closely with developers to bring the experience to life. We’re also beginning to explore AI integration with tools like n8n — using smart suggestions and contextual prompts to make Moon feel even more intuitive, helpful, and personal for both business and leisure travelers.

Methods

  • UX Research

  • User Interviews

  • User Persona

  • Journey Mapping

  • Wireframing

Methods

  • UX Research

  • User Interviews

  • User Persona

  • Journey Mapping

  • Wireframing

Skills

  • User Interviews

  • AI Integration & UX

  • Product Design

  • Wireframing

  • Personalization Strategies

Skills

  • User Interviews

  • AI Integration & UX

  • Product Design

  • Wireframing

  • Personalization Strategies

Tools

  • Figma

  • Notion

  • Excalidraw

Tools

  • Figma

  • Notion

  • Excalidraw

Explore More

Let’s Collaborate

Book a call with me
or contact me using the contact form.

LinkedIn

Substack

Mastodon

Insta

stéph

©

Stéphane Flesch

2024

Let’s Collaborate

Book a call with me
or contact me using
the contact form.

LinkedIn

Substack

Mastodon

Insta

stéph

©

Stéphane Flesch

2024

Let’s Collaborate

Book a call with me
or contact me using the contact form.

LinkedIn

Substack

Mastodon

Insta

stéph

©

Stéphane Flesch

2024